Charlie Echeverry is Chief Revenue Officer at mitú, the nation’s leading media brand for Latino youth, where he leads all aspects of revenue generation, including global advertising, content licensing, and direct-to-consumer businesses. He oversees the sales, strategic alliance, licensing, business development, account management, sales marketing and revenue operations departments and is part of the company’s executive committee. He reports directly to mitú CEO, Roy Burstin.
Prior to mitú, Charlie was Executive Vice President, Interactive Sales for Univision Communications, the premier Spanish-language media company in the United States. He led the interactive sales team, overseeing National and Local advertising businesses across all Online, Mobile & Social properties and applications, delivering marketing solutions to brands and agencies. He managed the business unit’s sales offices in New York, Los Angeles, San Francisco, Miami, Chicago and Dallas, as well as the various support departments dedicated to the sales group, including Sales Development, Sales Marketing, Sales Operations and Account Management. As part of Univision’s Sales Leadership Council, Mr. Echeverry worked closely with all Univision Communications media divisions to integrate digital solutions across the Company’s assets in network, spot and local television and radio as well as event marketing. Mr. Echeverry was also a member of the Univision Executive Council – a small group of the most senior members of the company who met regularly for discussion and action around enterprise-wide initiatives. He reported jointly to the President of Univision Communications Sales & Marketing and the President of Univision Interactive Media.
Prior to joining Univision, Charlie was Vice President of Sales for the Walt Disney Internet Group. While at Disney, he focused on emerging markets & platforms as well as managed the sales offices in Los Angeles, San Francisco and Chicago covering categories such as Consumer Packaged Goods, Media & Entertainment, Telecom and Technology, and representing solutions ranging from display advertising, branded entertainment, mobile advertising, and inclusion in Massively Multiplayer Online Games. He was an active member of several leading councils at The Walt Disney Company, including the Multicultural Council, Retail Council, Global Overlay Taskforce as well as a member of Disney Online’s Idea: Lab. He was recipient of Disney Online’s Leadership Award on multiple occasions.
Prior to Disney, Charlie was Director of Sales at AOL for the western region where he managed the teams for Local sales in Los Angeles, San Diego, San Francisco, Seattle, Phoenix, Las Vegas and Denver specializing in implicit and explicitly targeted ad solutions and serving a broad array of advertising agency and client partners in the western United States.
Mr. Echeverry is a member of the IAB Sales Executive Council & Multi-Cultural Council and Corporate Executive Board’s Sales Executive Council and has attained Scholar level as part of the Gerson Lehrman Group’s Media & Communications Council. He is a graduate of Huthwaite’s SPIN Selling and Major Account Sales Management training courses. He has a Bachelor’s degree in Communications from Florida Atlantic University and is the president of Sore Feet Saviors, a non-profit organization that assists underprivileged families in Southern California. Charlie also serves on the board of a number of non-profits dedicated to family and faith causes. He resides principally in Los Angeles, CA with his wife and children.