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U p F r o n t
By Karl Keating
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This Rock
Volume 5, Number 1
 January 1994 
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You will notice a "massive" change
with this issue. I mean the magazine's mass has increased by the addition
of 16 pages. After four years at 32 pages, This Rock,
like Topsy, "just grow'd."
This is not our only recent change. With the October
1993 issue we went to a new paper stock. The matte finish allows a
crisper look at virtually the same price as our old stock.
We thank the many readers who responded to our request
for input concerning alterations we have been contemplating. Almost
all of you asked for more pages and begged us not to use glossy paper.
Matte stock, while having a smoother finish than uncoated paper, doesn't
suffer from glare, yet it holds the ink better and produces sharper
images.
(Compare the letterforms on this page with those on
the corresponding page of the September issue. A close look will show
that the uncoated stock allowed the ink to soak into the paper, making
letterforms appear smudgy.)
Another change takes place with this issue, but you
won't notice it until summer. We have gone from twelve issues a year
to eleven. There will be a combined July/August issue from now on.
This change allows our staff time for vacations with their families.
(Producing 48 pages monthly is, of course, half again as time-consuming
as producing 32.)
Although you will receive one fewer issue each year,
you will receive more pages. Under the old regime a year's subscription
provided 384 pages of text. Now you will get 528, an increase of 37.5
percent. Progress!
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