God does love us unconditionally in that he loves us even in our sins. But he cannot love our sins. He cannot love evil. He will always forgive us if we repent. To love him back, we must be free to choose to love him or not. Love cannot be programmed or forced. To love him is the greatest thing we can do for ourselves. But we can choose to not love him. Our choice to not love him does not diminish his unconditional love. But it certainly diminishes ours!