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Job Description and Qualifications
Title: E-mail Campaign Manager
Location: San Diego, California
Background:
Catholic Answers, the nation’s largest lay-run apostolate of Catholic apologetics and evangelization, is rapidly growing. We reach over 1 million people each month through our various outreach channels, including print, Internet and radio.
Our clients want to self-select the information they receive from us. And we have a significant need to communicate with our clients. Unfortunately, increasing print and postal costs have made this a very expensive proposition for us.
We are looking for an E-mail Communications Manager who will assist our various departments in organizing, testing and deploying large-scale e-mail communications using third-party tools. This is not spam. We have tens of thousands of interested parties who have signed up for information from us.
As part of our team, you can help Catholic Answers reach millions of people with the Good News of Jesus Christ as established and preserved in the Catholic faith.
Responsibilities:
- Organize, test and deploy email campaigns using third-party tools.
- Manage web, e-mail and e-commerce content for consistency.
- Use HTML, CSS, Photoshop, etc. to construct landing pages.
- Tune mailings for Internet's current mail infrastructure, client features, and spam regulations.
- Work closely with departmental specialists to create campaigns.
- Work closely with departmental specialists to create mailing templates.
- Raise the quality of the email user experience through innovation.
- Target e-mail campaigns based on appropriate list segmentation.
- Develop and maintain a multi-department campaign schedule.
- Monitor campaigns to maximize deliverability (using standard metrics).
- Complete additional analyses for senior management on an as-needed basis.
- Meet company goals for traffic, membership, subscription growth.
- Report on mailing performance to management and department heads.
Experience:
- Demonstrated experience with HTML, CSS, Photoshop.
- Demonstrated knowledge of the Internet's e-mail infrastructure.
- Experience optimizing landing pages.
- Understanding of diverse e-mail/Web-mail client apps.
- Experience producing effective e-mail campaigns for marketing and newsletters.
- Demonstrated experience with e-commerce transactions.
- Experience with data analysis tools and techniques to analyze campaign effectiveness.
- Demonstrated ability to interact across the organization to define projects and access data required to complete projects.
- Demonstrated knowledge and experience with best practices in email marketing, spam regulations, and mail handling
- Experience working with service providers and list management.
- Excellent copywriting skills.
- Experience negotiating for use of out-of-house emails via barter and cash.
- Bachelors degree
- 2-3 years directly-related work experience, ideally in e-mail marketing.
General Qualifications:
- A deep love for the Catholic faith and fidelity to the Magisterial teaching of the Church.
- Excellent oral and written communication skills
- Excellent organizational skills
- Superior attention to details
To be considered, please send your resume to: techadmin at catholic dot com
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