Advertise With Us


Overview
Online Advertising
Magazine Advertising
Radio Advertising

For more information email [email protected]


 

Overview

 

At Catholic Answers we understand the need to work within a budget to meet your advertising needs. We also are aware that you want to get the best value for your advertising dollar. This translates into the number of people who are going to read, see or hear your advertising.

Consider the benefits of partnering with Catholic Answers:

  • Our Catholic Answers Forums receive over 1.1 million visitors per month.
  • Catholic.com receives 2 million page views per month.
  • With that many visitors to the forums, we generate over 3.7 million page views per month.
  • Our rates aren’t per number of impressions, they are flat rates. Everyone who visits the forums will see your ad.
  • Our top-rated, award-winning radio broadcast, Catholic Answers Live, is broadcast live two hours weekdays in more than 230 markets in the U.S. and Canada, and worldwide via Catholic.com.
  • In 2013, Catholic Answers Live was named the most-listened-to radio show by the Immaculate Heart Radio Network.
  • Our award-winning Catholic Answers Magazine, spanning three decades in print, is showing growth in its subscription base at a time when the magazine industry as a whole is showing a decline.

All of these statistics have one thing in common: Growth.

Let’s look at the comparative value of advertising with Catholic Answers:

  • Your ad is four times more likely to be seen by someone visiting the forums at Catholic.com than on other comparable Catholic sites.
  • Your cost per impression is one-fifth of what you will pay per impression on other comparable Catholic sites.
  • Your cost for a 30-second radio spot is half what you would pay in other comparable Catholic radio markets.
  • Your cost for a magazine ad is 40 to 80 percent less than an ad in comparable publications.

All of these figures show a common pattern: Monetary savings and maximization of value.

Our readers are engaged in the religious issues of our times and active in their defense of the Faith. Catholic Answers’ reputation as a reliable source of information means our readers trust us and depend on us to present them with only the very best in information, journalistic integrity, and in the organizations whose advertisements we choose to display.

We ask our advertisers to present content that is fully in keeping with defined Catholic teaching, and we promise to do the same. Ours is a partnership with the goal of presenting only the very best the Catholic marketplace has to offer.

 


 

Online Advertising Options

 

Online AdvertisingWe reach more than a million unique visitors per month, with more than 400,000 registered users on the Catholic Answers Forums alone.  Our visitors view more than 5 million pages per month to provide you the opportunity for valuable, above-the-fold advertising space for your organization.

Monthly Options:

  • Catholic Answers Forums - forums.catholic.com:
  • 180x150 top right section banner ($950)
  • 550x130 rotating center top banner ($1,800) [NEW]
  • www.catholic.com:
  • 150x150 right side columns banner ($650)

Banner Format:

  • Banners must be exact size
  • Banner may be either .gif or .jpg
  • Banners must be approved to ensure fidelity with the teaching of the Catholic Church
  • There will be an additional 10% charge for animated banners

 


 

Magazine Advertising Options
Catholic Answers Magazine

 

Advertising Rates

Size

Dimensions

Rate*

Inside front cover

no bleed: 7.292" (w) x 9.5" (h)

bleed: 8.375" (w) x 10.875" (h)

$1,100

Inside back cover

no bleed: 7.292" (w) x 9.5" (h)

bleed: 8.375" (w) x 10.875" (h)1, 2

$1,100

Outside back cover

no bleed: 7.292" (w) x 8 " (h)

bleed: 8.375" (w) x 8.9" (h)1, 2

$1,200

Full page interior

no bleed: 7.292" (w) x 9.5" (h)

bleed: 8.375" (w) x 10.875" (h)1, 2

$800

? page vertical

4.583" (w) x 9.5" (h)

$700

? page horizontal

7" (w) x 6.167" (h)

$700

½ page vertical

3.396" (w) x 9.5" (h)

$500

½ page horizontal

6.958" (w) x 4.667" (h)

$500

               *Prices current as of January 2014

1. Add an additional 1/4" to all sides for bleed.
2. Position text away from edges to avoid text getting cut off.

Deadlines

Six weeks prior to the first of the month of issue. For example, the deadline for the November issue is September 15. Publication dates are as follows:

December 1
February 1
April 1
June 1
August 1
October 1

Discounts

  • 10% for two consecutive ads and a 20% discount for three or more ads.
  • 30% for full-year reservations (six issues)
  • 15% to Recognized Advertising Agencies

Conditions

  • Cancelations need to be in writing prior to the deadline for that issue. If an advertisement is canceled after that time, Catholic Answers Magazine reserves the right to run the most recent advertisement at full cost or charge 50 percent of the original fee for the reserved space.
  • If the publisher determines that the furnished material is unacceptable, Catholic Answers Magazine reserves the right to cancel the ad.

Publishing Information

  • Founded: January 1990 (as This Rock)
  • Frequency: Six times a year
  • Cost of Subscription: $39.95
  • Subscribers: 17,200 (Note: Each issue is read by an average 2.9 individuals)

Readership Demographics

  • 55 percent of readers are between 30 and 59.
  • 51 percent of readers have at least a bachelor’s degree. Ten percent have doctoral degrees.
  • Readers are dispersed throughout the U.S., Canada, and the United Kingdom.

[Readership survey conducted in 2005 for subscribers of This Rock magazine]

About Catholic Answers Magazine

  • The flagship publication of Catholic Answers, the largest and most trusted apologetics organization in North America.
  • Completely in accord with the teachings of the Catholic Faith.
  • Advertising representation is in-house.
  • Ad specifications and billing structure tailored to individual needs.

Editorial Board

Karl Keating, Publisher
Jimmy Akin
Tim Staples
Christopher Check

Staff

Tim Ryland, Editor
Sherry Russell, Art Design

 


 

Catholic Answers Live
Monthly Sponsorship Options

 

30-second spot aired once daily (M-F)

$1,000

30-second spot aired twice daily (M-F)

$1,750

60-second spot aired once daily (M-F)

$1,750

60-second spot aired twice daily (M-F)

$3,300

If the sponsor is a for-profit organization, the FCC severely limits what the spot can say. The standard format for a spot for a for-profit organization is: “Company X is a sponsor of Catholic Answers Live. Company X’s website is website dot com.” In this case, the monthly rate is:

10-second spot aired once daily (M-F)

$500

10-second spot aired twice daily (M-F)

$1,000

If you do not already have a radio spot produced, we can create one for a one-time fee of $300.

All radio spots must be within FCC rules and regulations regarding non-commercial broadcasting. Please keep in mind that stations that air our program are also, for the most part, non-commercial, and are subject to fines if FCC rules and regulations are violated. Catholic Answers reserves the right to determine what sponsorship/advertising it will accept.

For more information email [email protected]